Job Description
Join Innovate Charlotte's dynamic marketing team and gain hands-on experience in one of America's fastest-growing tech hubs! Our Digital Marketing Internship offers unparalleled exposure to real-world campaigns while contributing to Charlotte's vibrant startup ecosystem. You'll work directly with industry mentors to develop cutting-edge digital strategies that drive measurable results for local businesses. This is your chance to build a professional network in the Queen City while honing skills in high-demand marketing disciplines. Perfect for students pursuing marketing, communications, or business degrees with a passion for local innovation.
Responsibilities
- Execute social media campaigns across multiple platforms (Instagram, LinkedIn, TikTok) targeting Charlotte's diverse demographics
- Assist in content creation for blog posts, email newsletters, and local event promotions
- Analyze campaign performance using Google Analytics and SEO tools to optimize engagement
- Support local SEO initiatives for small businesses in the Charlotte metropolitan area
- Collaborate with cross-functional teams on community outreach initiatives
- Track competitor strategies and market trends specific to Charlotte's digital landscape
- Develop weekly performance reports with actionable insights for stakeholders
Qualifications
- Currently pursuing Bachelor's degree in Marketing, Communications, Business, or related field
- Basic proficiency with Google Analytics, social media scheduling tools, and SEO platforms
- Strong written communication skills with attention to detail
- Experience with content creation (writing, graphic design, or video editing) preferred
- Knowledge of Charlotte's local business landscape a plus
- Ability to work 15-20 hours per week during summer/fall semester
- Proactive problem-solving approach with creative mindset
- Portfolio or personal projects demonstrating marketing skills required