Job Description
Join Philly Innovate Labs and kickstart your marketing career in the heart of Philadelphia! We're seeking passionate entry-level students for our paid Digital Marketing Internship where you'll gain hands-on experience with real campaigns while contributing to impactful local initiatives. This 12-week program combines mentorship, practical training, and exposure to cutting-edge marketing tools in a collaborative downtown environment.
Our interns work directly with senior strategists on projects that drive measurable results for Philadelphia-based businesses. You'll develop a comprehensive portfolio while building relationships with industry leaders. This is more than an internship – it's your launchpad into a thriving marketing career with competitive compensation and flexible scheduling.
Responsibilities
- Execute social media campaigns across platforms (Instagram, LinkedIn, TikTok) targeting Philadelphia demographics
- Assist in SEO optimization for local business listings and content strategy
- Create compelling email marketing sequences and analyze performance metrics
- Support content creation including blog posts, graphics, and video scripts
- Conduct market research and competitor analysis for PA-based clients
- Manage PPC ad campaigns with budget allocation under supervision
- Track KPIs and generate weekly performance reports
- Collaborate with cross-functional teams on integrated marketing initiatives
Qualifications
- Currently enrolled in Marketing, Communications, or Business program (undergraduate or graduate)
- Basic proficiency with Google Analytics, Meta Business Suite, and Canva
- Strong written communication skills with attention to detail
- Portfolio showcasing creative projects (school work, personal projects, or volunteer experience)
- Ability to work 15-20 hours/week with flexible scheduling
- Interest in local Philadelphia business ecosystem
- Proficiency in Microsoft Office Suite
- Valid driver's license preferred (occasional client meetings)