Job Description
Are you a driven student looking to kickstart your career in digital marketing? Apex Digital Solutions is seeking a detail-oriented Part-Time Intern to join our growing team in El Paso, Texas. We offer a dynamic, modern workspace where you will gain hands-on experience with real-world SEO strategies and content creation.
As an Intern, you will work closely with our senior marketing team to optimize web performance, drive organic traffic, and support our clients' digital growth initiatives. This is an excellent opportunity to build your portfolio while enjoying a flexible schedule perfect for your academic calendar.
Responsibilities
- Keyword Research & Strategy: Assist in identifying high-value keywords and analyzing competitor landscape to inform content strategy.
- On-Page Optimization: Optimize web pages, blog posts, and landing pages for search engines using best practices.
- Content Management: Draft, edit, and publish engaging content for social media and company blogs under the guidance of senior editors.
- Analytics & Reporting: Monitor website performance using tools like Google Analytics and Google Search Console; prepare weekly performance reports.
- Technical SEO Support: Collaborate with developers to ensure site speed, mobile-friendliness, and schema markup are optimized.
- Link Building: Identify and outreach for high-quality backlink opportunities to improve domain authority.
Qualifications
- Education: Currently enrolled in a Bachelor's degree program in Marketing, Communications, Business, or a related field.
- Experience: Basic understanding of SEO concepts, keyword research, and Google Analytics is a plus.
- Technical Skills: Familiarity with HTML/CSS, WordPress, or CMS platforms is highly desirable.
- Soft Skills: Strong written and verbal communication skills; ability to work independently and meet deadlines.
- Availability: Must be available for at least 10-15 hours per week during the Summer or Fall semester.
- Tools: Proficient in Microsoft Office Suite and Google Workspace.