Job Description
Apex Digital is a forward-thinking technology firm seeking a visionary Senior SEO Specialist to drive our organic visibility and revenue growth. In this pivotal role, you will be responsible for developing and executing comprehensive SEO strategies that align with our business objectives. You will bridge the gap between technical engineering and creative marketing, ensuring our digital presence dominates search engine results.
Our ideal candidate is a data-driven problem solver who stays ahead of algorithm updates and industry trends. You will lead a team of content creators and developers to build a scalable, high-performance SEO infrastructure.
Responsibilities
- Conduct in-depth technical SEO audits to identify and resolve crawlability, indexing, and site architecture issues.
- Develop and execute data-driven link-building strategies to acquire high-quality backlinks and improve domain authority.
- Lead keyword research and gap analysis to uncover high-value search opportunities for our B2B and B2C products.
- Collaborate with content teams to optimize on-page elements, including title tags, meta descriptions, and headers.
- Monitor search performance using Google Analytics 4 and Google Search Console; provide actionable insights to stakeholders.
- Stay current with Google algorithm updates (e.g., Helpful Content, Page Experience) and implement necessary changes.
Qualifications
- Minimum of 5 years of proven experience in SEO, with a focus on technical SEO and organic growth.
- Deep understanding of HTML, CSS, JavaScript, and site architecture.
- Proficiency in using SEO tools such as Ahrefs, SEMrush, Moz, and Google Search Console.
- Strong analytical skills with the ability to interpret complex data and translate it into actionable strategies.
- Excellent communication skills, with the ability to present technical concepts to non-technical stakeholders.
- Experience managing remote teams or cross-functional projects.