Job Description
We are seeking a results-driven Senior SEO Specialist to lead our organic growth initiatives. At Apex Digital, we are not just optimizing for today; we are building the digital foundation for the future of commerce. In this pivotal role, you will own the search visibility of our premium clients and drive measurable ROI through technical excellence and strategic content planning.
As a key member of our marketing team, you will bridge the gap between technical data and creative storytelling, ensuring our brand dominates the search results landscape.
Responsibilities
- Develop and execute comprehensive SEO strategies to increase organic search rankings and drive qualified traffic.
- Conduct in-depth technical audits to identify and resolve crawlability, indexing, and site speed issues.
- Lead end-to-end keyword research and competitive analysis to uncover high-value opportunities.
- Manage on-page optimization efforts, including meta tags, header structures, and schema markup implementation.
- Oversee off-page SEO campaigns, focusing on high-authority link building and brand reputation management.
- Collaborate with content creators and web developers to ensure SEO best practices are integrated into all digital assets.
- Analyze performance metrics using Google Analytics, Search Console, and proprietary tools to report on KPIs and ROI.
Qualifications
- 5+ years of proven experience in SEO, with a track record of significant traffic growth and conversion improvements.
- Deep technical knowledge of Google's latest algorithm updates and core web vitals.
- Proficiency in technical SEO tools such as Ahrefs, SEMrush, Screaming Frog, and Google Search Console.
- Strong analytical skills with the ability to interpret complex data and translate it into actionable business insights.
- Excellent communication skills, capable of presenting technical concepts to non-technical stakeholders.
- Experience managing SEO budgets and leading cross-functional projects.
- Bachelor’s degree in Marketing, Communications, or a related field is preferred.