Job Description
We are seeking a results-driven Senior SEO Specialist to join our dynamic team at Nexus Digital. In this pivotal role, you will be responsible for driving organic traffic growth, improving search engine visibility, and developing data-backed strategies that align with our business goals. If you have a deep understanding of search algorithms and a passion for optimizing digital experiences, we want to hear from you.
As a key member of our marketing department, you will collaborate closely with content creators, web developers, and data analysts to ensure our digital presence is robust and competitive in the US market.
Responsibilities
- Conduct comprehensive technical SEO audits to identify and resolve crawl errors, site speed issues, and on-page optimization opportunities.
- Develop and execute data-driven keyword strategies to target high-value search terms and improve organic rankings.
- Manage and monitor SEO performance using Google Analytics, Google Search Console, and third-party tools like SEMrush or Ahrefs.
- Lead link-building campaigns to acquire high-quality backlinks and enhance domain authority.
- Optimize website content structure and metadata (titles, descriptions, headers) for maximum search engine compatibility.
- Collaborate with the development team to implement schema markup and improve site architecture.
- Generate detailed monthly reports on SEO performance, including traffic trends, keyword rankings, and ROI.
Qualifications
- 5+ years of proven experience in SEO, with a focus on technical SEO and organic growth.
- Deep knowledge of Google's Search Essentials and current ranking factors.
- Proficiency in using SEO tools such as Google Analytics 4, Google Search Console, Screaming Frog, and Moz.
- Strong understanding of HTML, CSS, and JavaScript to perform basic code optimizations.
- Excellent analytical skills with the ability to interpret complex data and make strategic decisions.
- Strong written and verbal communication skills, with the ability to present technical concepts to non-technical stakeholders.
- Experience working in a fast-paced, agile environment.