Job Description
Join InnovateKC Solutions for an immersive summer internship where you'll transform your academic knowledge into real-world impact. As a Marketing Analytics Intern, you'll work alongside industry experts to drive data-driven strategies for Fortune 500 clients. This full-time, paid opportunity offers college credit and hands-on experience with cutting-edge analytics tools. Located in Kansas City's vibrant tech corridor, you'll collaborate in a dynamic environment while building a professional network that accelerates your career. Our program includes mentorship sessions, exclusive workshops, and a final presentation to executive leadership.
Responsibilities
- Analyze consumer behavior data using Google Analytics and Adobe Analytics to optimize campaign performance
- Create interactive dashboards and reports in Tableau to visualize marketing KPIs
- Support A/B testing initiatives for digital campaigns across social media and email channels
- Assist in developing market segmentation models for targeted outreach strategies
- Collaborate with cross-functional teams to translate insights into actionable recommendations
- Present findings to stakeholders through compelling data narratives
Qualifications
- Currently pursuing a Bachelor's degree in Marketing, Data Science, Business Analytics, or related field
- Experience with SQL, Python, or R for data manipulation (academic projects acceptable)
- Proficiency in Microsoft Excel (pivot tables, VLOOKUPs)
- Basic understanding of digital marketing channels (SEO, SEM, social media)
- Strong analytical mindset with attention to detail
- Excellent written and verbal communication skills
- Authorized to work in the US and available for full-time summer schedule