Job Description
Join Innovate Charlotte's dynamic team as a Summer Marketing Analytics Intern! This paid full-time internship offers hands-on experience in data-driven marketing strategies while immersing yourself in Charlotte's vibrant tech scene. You'll collaborate with industry mentors on real-world campaigns that shape local businesses. Perfect for students passionate about marketing, data, and urban innovation. Enjoy flexible hours, professional development workshops, and networking opportunities with Charlotte's top startups.
Responsibilities
- Analyze consumer behavior data to optimize digital marketing campaigns
- Create performance dashboards using Google Analytics and Tableau
- Support SEO initiatives through keyword research and content optimization
- Assist in A/B testing and conversion rate improvement projects
- Collaborate with cross-functional teams on integrated marketing strategies
- Prepare weekly performance reports with actionable insights
- Participate in Charlotte-based market research initiatives
Qualifications
- Currently pursuing a Bachelor's degree in Marketing, Business Analytics, or related field
- Proficient in Google Analytics and Microsoft Excel
- Basic knowledge of SEO/SEM principles
- Strong analytical thinking and problem-solving skills
- Excellent written and verbal communication abilities
- Available for full-time summer commitment (May-August)
- Experience with data visualization tools preferred
- Interest in Charlotte's local business ecosystem