Job Description
About the Role:
Are you a motivated student looking to kickstart your career in Digital Marketing? Detroit Tech Innovations is seeking a detail-oriented Summer SEO Intern to join our dynamic team in the heart of Detroit. This is a part-time, paid internship that offers valuable college credit and hands-on experience in Search Engine Optimization and digital strategy.
As an intern, you will work directly with our senior marketing team to improve our online visibility, analyze market trends, and assist in the execution of high-impact marketing campaigns. If you are passionate about data, technology, and Detroit's growing tech scene, we want to hear from you.
What You'll Do:
- Assist in conducting keyword research and competitor analysis to identify growth opportunities.
- Support the optimization of on-page content, including meta tags, headers, and descriptions.
- Monitor website performance using Google Analytics and SEO tools to provide actionable insights.
- Contribute to content creation for blogs, social media, and landing pages.
- Help maintain the company's local SEO presence in Detroit and Texas markets.
Requirements:
- Currently enrolled in a Bachelor's degree program (Marketing, Business, Communications, or related field).
- Must be able to receive college credit for this internship.
- Familiarity with basic SEO concepts and Google Analytics is a plus.
- Strong written and verbal communication skills.
- Proficient in Microsoft Office Suite (Excel, Word, PowerPoint).
- Available to work part-time, 20-25 hours per week during the summer.
We offer a collaborative environment, mentorship from industry experts, and the chance to be part of Detroit's exciting business renaissance.
Responsibilities
- Perform comprehensive keyword research and competitive analysis.
- Execute on-page SEO tasks including title tags and alt text optimization.
- Analyze website traffic data and user behavior metrics.
- Collaborate with the content team to develop SEO-friendly copy.
- Assist with local SEO initiatives to boost visibility in Detroit and Texas markets.
Qualifications
- Must be a college student with a focus on Marketing, Business, or Communications.
- Must be eligible to receive college credit.
- Basic understanding of SEO principles and digital marketing concepts.
- Strong analytical and problem-solving skills.
- Ability to work independently and manage time effectively.
- Access to a laptop and reliable internet connection.