Job Description
Are you a data-driven digital strategist ready to dominate the search landscape? Apex Digital Solutions is looking for a Senior SEO Specialist to lead our organic growth initiatives in New York. You will be instrumental in shaping our online visibility, driving high-intent traffic, and converting visitors into loyal customers.
In this role, you will collaborate with cross-functional teams to execute data-backed SEO strategies that align with our business goals. If you are passionate about the ever-evolving world of search engines and have a proven track record of delivering results, we want to hear from you.
Responsibilities
- Conduct comprehensive keyword research and competitor analysis to identify high-value opportunities for growth.
- Optimize on-page content, meta tags, and site architecture to improve search engine rankings and user experience.
- Monitor, analyze, and report on SEO performance metrics (traffic, rankings, conversions) using tools like Google Analytics 4 and SEMrush.
- Collaborate with web developers to implement technical SEO best practices, including site speed optimization and schema markup.
- Develop and execute off-page SEO strategies, including link-building campaigns and digital PR initiatives.
- Stay updated on the latest Google algorithm updates and industry trends to ensure our strategies remain ahead of the curve.
Qualifications
- 3-5+ years of proven experience in SEO, with a focus on both technical and content optimization.
- Deep understanding of Google Search Console, Google Analytics, and major SEO tools (Ahrefs, Moz, SEMrush).
- Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
- Excellent written and verbal communication skills.
- Experience working with CMS platforms (e.g., WordPress, Drupal) and HTML/CSS basics is highly preferred.
- A bachelor's degree in Marketing, Communications, or a related field is required.