Job Description
Apex Digital Innovations is seeking a detail-oriented and results-driven SEO Specialist to join our high-performing marketing team in New York. In this pivotal role, you will be responsible for driving organic traffic growth, optimizing web content, and improving our search engine rankings. We offer a hybrid work model, competitive benefits, and a collaborative environment where your ideas will directly impact our business success.
We are looking for a candidate who is passionate about data analysis, keyword research, and staying ahead of the latest Google algorithm updates.
Responsibilities
- Conduct comprehensive technical and on-page SEO audits to identify opportunities for improvement.
- Develop and execute strategic SEO campaigns focused on driving high-quality organic traffic.
- Perform in-depth keyword research and competitor analysis to optimize content strategy.
- Collaborate with content writers and developers to ensure on-site optimization and site architecture.
- Monitor, track, and report on SEO performance metrics using tools like Google Analytics and Search Console.
- Build high-quality backlinks through outreach and digital PR initiatives.
Qualifications
- Bachelor’s degree in Marketing, Communications, or a related technical field.
- 1-3 years of professional experience in SEO, SEM, or Digital Marketing.
- Strong understanding of HTML, CSS, and basic JavaScript is a plus.
- Proficiency with SEO tools such as Ahrefs, SEMrush, or Moz.
- Excellent analytical skills with the ability to interpret complex data sets.
- Strong written and verbal communication skills in English.